Popular Science quotes a new research on how our brains fool us to eat calorie-rich foods even when we don’t like their taste.
There appear to be two unrelated brain circuits that kick into gear when people consume things, Dana Small, a Yale University psychologist who studies people’s responses to food and one of the scientists who performed this study, tells Popular Science. There’s one that’s related to consciously liking flavors. And then there’s another that responds to glucose in the blood, which is an indicator of that person’s metabolism of food. “The thing the brain really cares about are the calories,” Small says.