Ad-Blocking Could Be Coming to Safari in iOS 9

Nieman Lab:

An Apple partisan might argue it just wants to give users control of their iPhone experience, and having debuted extensions in the last version of iOS, allowing them to alter web content is a natural next step.

An Apple realist might argue that its great rival Google makes more than 90 percent of its revenue from online advertising — a growing share of that on mobile, and a large share of that on iPhone. Indeed, Google alone makes about half of all global mobile advertising revenue. So anything that cuts back on mobile advertising revenue is primarily hurting its rival.

An Apple cynic might note that the company on Monday unveiled its new News app, which promises a beautiful reading experience — and a monetization model based on Apple’s iAds. iAds will, one can assume, never be blockable by third-party extensions available in the App Store. Ads that appear at the operating system level — as opposed to in HTML and JavaScript on a web page — have a rather invulnerable position so long as you keep using Apple products. (It’s good to be the platform.)

They had it coming! was my knee-jerk reaction too, but as I wrote in Adblock & Collective Punishment, I oppose ad-blocking as a blanket policy.

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