An Apple partisan might argue it just wants to give users control of their iPhone experience, and having debuted extensions in the last version of iOS, allowing them to alter web content is a natural next step.
An Apple realist might argue that its great rival Google makes more than 90 percent of its revenue from online advertising — a growing share of that on mobile, and a large share of that on iPhone. Indeed, Google alone makes about half of all global mobile advertising revenue. So anything that cuts back on mobile advertising revenue is primarily hurting its rival.
They had it coming! was my knee-jerk reaction too, but as I wrote in Adblock & Collective Punishment, I oppose ad-blocking as a blanket policy.Share: