May 7, 2015

Psychology of Pricing

Compelling yet concise laundry list by Nick Kolenda:

Welcome to a massive list of psychological pricing strategies.

Whether you’re launching a new product, selling items on eBay, or negotiating a deal on your house, you’ll learn how to choose a price that will maximize your profit.

Kolenda got some heat for some of the techniques he mentioned, but to be fair he emphasizes the purpose of his compilation upfront. It’s one surely worth contemplating.

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